One square foot purchased = one square foot protected.
For every square foot of Unearthed Paints, Plasters or Wood finishes you purchase, Unearthed will purchase one square foot of rain forest, and donate it back to indigenous peoples that have responsibly lived on the land for thousands of years. We calculate this number based on each coat you purchase.
We currently buy rain forest in Paraguay, specifically the Chaco Forest. The Enxet and Ayoreo tribes live here, as well as tapirs, pumas and the giant armadillo. This forest has been threatened by land speculation since Monsanto announced a new GMO soy bean engineered specifically for the local drought conditions.
The program is administered by the German non-profit "Rettet den Regenwald e.V." and the local human rights organization "Iniciativa Amotocodie".