About Unearthed Natural Paints

    

un·earth, verb, \ˌən-ˈərth\:  1. to dig up out of the earth 2.  to bring to light or make public something hidden, lost, or kept secret

Ancient painting made with natural paint

For thousands of years, people have been bringing rich color to their homes using natural paint recipes.  These tried and true techniques were largely forgotten with the success of the petrochemical paint industry during the post-World War II building boom.  Today, when you purchase a gallon of paint for your home -even low-VOC or zero-VOC paint- it is almost a given that you will be using a product that contains hundreds of chemicals and has been highly processed.  Many of the ingredients in conventional paints are derived from crude oil.  This manufacturing process is very energy-intensive and results in significant waste products that can potentially lead to environmental contamination.  

At Unearthed, our mission is to help people rediscover the beauty and performance of natural paint made with  ingredients such as earth and mineral pigments, clay, marble, lime, and chalk.  

 

These natural ingredients are harvested from the earth, with minimal processing and can return to their natural cycles at the end of the paint's useful life.  

We believe that consumers have a right to know what ingredients are in their paints.  We proudly list all the ingredients in our natural paint on the front of every label.  

 

We hope that other paint manufacturers will follow our lead so that consumers can make informed decisions about the paints they bring into their homes.

Ochers: natural pigments for no-VOC natural paintAll of our natural paints are: 

    100% VOC-free (most "zero-VOC" paints still contain           a small amount of VOCs)

    Made with minimally processed, natural ingredients

    Vegan- contain no animal products are are never tested           on animals 

     Shipped via carbon-offset transport 

    Manufactured in a carbon-neutral facility

    Accompanied by our Rainforest Pledge

    Biodegradable 

   Accompanied by a full ingredient disclosure 

 

                                                                                                                                             

Using zero-VOC, nontoxic natural paintUnearthed Paints is a family owned and operated business that was founded in 2011 by husband and wife team Florian Speier and Jessica Pfohl.  Florian and Jessica run the small company from Louisville, Colorado, where they live with their 2-year-old daughter, Kaiya, and their dog Louis.  Frustrated with the greenwashing and lack of ingredient transparency in the paint industry, the couple founded Unearthed to provide consumers with the most sustainable, healthiest paints available on the market.  Unearthed natural paints have been used by many people in Germany and other countries around the world for almost 30 years (under the name Kreidezeit), and they are now available in the U.S. for the first time.